Diversifying into the automobile business with the formation of IME Automotives Pvt Ltd, the brand has set its benchmark in the two-wheelers industry. With a wide range of bikes available for customers with different needs in their two-wheelers, the brand is all ready to showcase their new launches in the 13th NADA Auto Show. With their fourth time participating in the auto show, IME Automotives is well on course to becoming one of the most prolific automobile agencies in Nepal in foreseeable future.
Samit Singh, Marketing Manager at IME Automotives Nepal, believes the NADA Auto Show is a huge platform for automobile companies and customers to get to know more about cars and bikes. “The NADA Auto Show is massive event that allows companies like ours to showcase their new as well as other products. As for the customers, they are able to compare the prices and get the best deals and offers all in one window.” Further sharing his insights on why events like NADA Auto Show are important to brands and companies, he adds, “Since this is the biggest auto show in the country, it brings in around one lakh customers under the same roof. You don't get that many customers on any other day. So it is really a huge day to bring forward our best vehicles and offers.”.
With high hopes to attract a large number of crowd during the event, Singh expects the fair to boost up the sales of their brand. “We had a 20 - 30 per cent increase in sales after the show last year, and with the number of customers increasing, we hope our sales increase too.” IME Automotives will be launching two new bikes at the NADA Auto Show this year. Both of these bikes being UM Bikes, are the DSR Adventure TT 125 cc bike and XTreet Z200. Other than the two new reveals, they will also be displaying their trusted bikes from the Renegade Series Commando and Sports S bikes, and UM DSR II. The brand hopes to further establish itself as a trusted company amongst the Nepali crowd and reach out to a wider customer base through this event.