Bajaj Auto To Close In On Ducati

Ducati Bajaj Motorcycle

India’s largest two wheeler exporters, Bajaj Auto are said to be closing in on the Ducati brand. Owned by Volkswagen Group’s premium car brand Audi, this European sports bike brand is now up for grabs.

KTM, in which Bajaj Auto have about 48% equity stake are now determined to conquer the premium sports bike brand Ducati. Major brands like Royal Enfield to Hero MotoCorp have been speculated to show keen interest in the Ducati brand and it was only till last month that Bajaj Auto with KTM and Harley Davidson have joined this race.

Ducati sold a total of 55,451 units last year recording a growth of just 1.2% and creating a turnover of Euro 731 million. The brand, which is known for its sporty bikes, have made a conscious attempt to enter the cruiser segment with the XDiavel .

Du_XDiavelS_026 Web2

Rajiv Bajaj, MD of Bajaj Auto recently commented, “We are very close to finalizing a very promising alliance, it’s not certain, that it will happen, but if it happens, it will open up enormous possibilities for the company. That is why we keep our money (cash on books) with us, so, once in a while, when an opportunity comes along, we are ready.

KTM is recognized for its sporty and off-road bikes but had nothing to offer in the premium brand space, “There is also a world of easy riding or lazy riding, it is a world of Harley Davidson, Indian motorcycle owned by Polaris, the world of Triumph, this segment so far has been missing from our puzzle. The only missing puzzle is the premium brand in this space. That is the format of work which is more suitable to me than a scooter,” added Bajaj.

Only time can tell us what happens next, an official announcement is likely to be made in the next two weeks. Watch this space for more details.

Story : Aahil Akkalkotkar,

Latest NEWS You might be interested in

NEWS Tag Cloud

CBR 650F R400 Brutale 1090R TVS Akula 310 concept 650 NK BJ600 2018 Sport Sky Racing Pulsar 200SS STX 150 Birjung Lemoto Swish Mercedes Classic Dani Pedrosa Maverick Vinales Fuel Economy Puslar 160 Two-wheelers HMSI Respol Honda Activa Victor Rumour Bhaktapur VG Suzuki Motorcycle M1 R 1200 XR125 RC213V Lewis Hamilton v3 Pulsar AS200 Germany Tech3 Yamaha Malaysia Inazuma Gearventure Bike Nepal Euro IV Alex Rins CB160R Passion Pulsar CS400 Petrol Vinales Legend Iannone Assen SR150 CRF250Rally Petrol Crisis Adventure Bike Folgar Winter Test 2018 Max Biaggi Motorcycle Registration Dominar 400 Ninja 300 New Year Campaign 2075 TVS Motor Company Aprilla Activa-i NCell FZ-S KTM Saluto Racemandu Nepal Traffic Police Barcelona GP CBR400R New Specifications XRE 300 Dovizios honda two wheelers Hansaraj Hulas Chand Jawa ST Papio Green Fly Sepang MotoGP Lorenzo Andrea Dovizioso Repsol Honda Team Offers Honda Nepal Zest Expansion Dovizioso Helmet New Year Avenger Circuit of the Americas in Texas Yamaha CBR150R Scrambler World Champion Japan Adventure 390 #69 Audi Monkey bike Gixxer SF Malaysia GP World Superbikes Suzuki Gixxer SF Offer NADA 2017 Render Image Ntorq Nepal Police British GP R6 UM Global Qatar Hunk 150SS Racer Le Mans GP 390 Adventure Splendor Pro Classic Multistrada Syakar Honda Monster Tech3 Thailand GP CatalunyaGP Czech Grand Prix RC 200 Luis Salom Ray Movistar Yamaha MotoGP Department of Transport Management Johhy Rea Dealership Glamour New Driving License system Procedures Celebration Apache RR 310 IME Automotives Honda Valentino Rossi Hansaraj Hansa Scheme Marquez Star City Plus Scooters TVS Motors New Launches Interest Rates New Launch Valencia Argentine Grand Prix Stat 3rd edition Vespa Dirt Bike Jorge Lorenzo JnJ Opinions Gixxer Fazer Crossover Jack Miller India Budget 2074 BMW Talkies Discountinued GRAN PREMIO MOTUL DE LA COMUNITAT VALENCIANA Dashain Offer Scooter Day Lin Jarvis 190L VG Automobiles Update Lets Cliq Movistar Yamaha 2016 Dare Venture Sepang Just Bikes HMSI INDIA LAUNCH Rumours CB Trigger UNICEF Nepal TNT 135 Price 24x7 service Classic 500 HONDA AFRICA TWIN Xtreet NOC CRF250L CRF Morang Autoworks RC 390 Exchange Offer Renegade Smith 125cc Himalayan MIchele Pirro Pulsar 150 TD CB400X RTR xDrive Hybrid RED BULL GRAND PRIX OF THE AMERICAS Triump BMW G 310 R MINORU KATO RC390 Rally TRK502 Saurav Jyoti Sales Hetauda SG Global Discover 100T 2017 CRF250 Rally NGM NEW HONDA SCOOTER LAUNCH RE Maha Test Drive Mela Suzuki Aerodynamics Sales Report XR CFMoto Ducati Tax D-Lifestyles Stoner Pulsar AS150 Tech 3 Royal Enfield TVS Racing Jerez AS200 Akula Jagdamba Motors India News Pulsar Agni Moto Inc New Motorcycles Motegi Controversy CTX700 New Upgrades Media NEWS Livo 110 Andrea Iannone Phillip Island Cash Discount Concept Bike EICMA Xtreme Sports HF Dawn Sepang Test Bullet 500 Fascino Winners Vitpilen 401 Andrea Innanone volkswagen Missano Winner 2018 honda dio BS IV Japan tour Installment Procedures RAC Digital License Tech 3 Yamaha Danilo Petrucci Spy Shot Continental GT Showroom Harris Performance Turbo Nepal Benelli Upcoming Bikes Concept Motorcycle Accident COTA Scooter Diesel Crisis Navi MOTUL GRAND PRIX OF JAPAN Pulsar RS200 Dio Africa Twin New Colors commuter motorcycle Golcha Monza Valencia Test Nicky Hayden Crash Aragon MotoGP Duke 200 New Showroom Apache CBR500R Hero Dominar Spain Thunderbird 500 Cal Crutchlow Australian GP TVS Akula 310 honda scooters GRAN PREMIO D'ITALIA TIM Mahindra CX-01 concept Pantero 50 years FZ25 TNT 600i NS200 Husqvarna Hornet Hansaraj Hulaschand Repsol CS400 Bajaj Future Stolen Bikes Karizma 400 NK Zarco SR 125 Movistar GS FrenchGP VR46 Ganesh International Duke 250 RR310 MV Agusta TVS Q2 Discontinued Valencia Motogp F1 Argetine GP R15 Pulsar 150 Activa 125 Passion Pro CB Unicorn Schemes Apache RTR 200 Jerez GP Limited Edition Nepal QatarGP AS150 MotoGP Pramac Racing Thunderbird Motorcycle Gusto CB400F Hayabusa TVS Akula 310 launch Anna business group Kawasaki Sym Scooters Moto3 Grand Prix of Argentina Marc Marquez Australia BN600 Hunter FZ Splendor iSmart MotoPG Pulsar RS 200 Palpa Injury Update Johann Zarco Aprilia Jupiter Brutale Italia limited edition Tornado 302R 2019 PTT Repsol Honda Rossi 150 NK Carl Crutchlow YZF R3 BS III Rai Motors CB Twister The Wheels Mojo Harley-Davidson Pedrosa Isle of Man TT Syakar Trading Madrid Auto Show KTM International Trading TNT135 NEWS TNT300 Winglets Mexico GP Acquistion Motorcycles Path 22 Duke 390 NADA Auto Show Motorcyle Pleasure New Vehicle Registration Centuro BN 302 Pulsar SS400 ETX 150 Hayate Access Nepal Petroleum Dealers Association Shankar Group HONDA INDIA 150 SCOOTER Riding Styles TVS Akula 310 design Mugello MotoGP 250 LRF 250 Enduro LCR Honda R650 Moto2 Cataunya GP Earthquake Relief Duet